The T-shirt Evolution

T-shirts' humble origins can be traced back as far as the 1930s. The t-shirt was used as an undergarment by WWI European soldiers who were buried in mud. The US military quickly adopted the advantages of light cotton underwear. 

T-shirts were considered underwear at that time and could not be worn casually. You can buy the best vintage rap t-shirts via rock-on.co.nz/collections/vintage-collectible.

1950's Cult Movie Bad Boys

The t-shirt was popularized by Brando, a sweaty actor in 1951's "A Streetcar Named Desire", then James Dean, a brooding James Dean from "Rebel Without a Cause". The t-shirt was a fashion trend that became a popular choice for teenagers, just as Elvis had gyrated.

1960's: From Beatniks To Vietnam

Social upheavals, political events, and social unrest were common in the '60s. There were many subcultures that emerged from Beatniks to Mods and Rockers to finally Hippy's. The Beatles opted for their signature suits in the '60s and had discarded the t-shirt.  

1970's: Your Disco Needs You

Rock came out beating the Hippies with their sandals. With printed logos from stadium rock Supergroups like Pink Floyd, ACDC, and Led Zeppelin on the black t-shirt, it was now a standard issue. In the middle of the '70s, surf apparel began to appear. 

Many of the niche surfing brands like Lightning Bolt and Billabong, Rip Curl, Quiksilver, and Billabong would become large corporations. Nike, Puma, and Reebok, all athletic giants, gained fame with their branded apparel, shoes, and tees.