Envelopes are the most overlooked marketing material. People often think that they only function as packages for very important letters. However, you should know that envelopes also have marketing potential.
When it comes to envelope properties, it usually has a rectangular shape. Envelope sizes may vary depending on intended use. Generally there are two types of envelopes: pocket envelopes and bankers.
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The difference between the two is that the pocket envelope consists of holes on the short side, whereas bank envelopes have holes on the long side. Other envelopes have a window that shows the recipient's address. Windows are usually covered with intrusion material.
Now back to the importance of envelopes in marketing plans. As you can see, opening an envelope from your perspective is one of the hardest parts of promoting a business, especially in direct marketing. Unopened envelopes are ineffective.
Because the level of customer response is very important for your business, you need to think about ways to attract potential customers to open envelopes. Of course, who wants their envelopes thrown in the trash? Nobody did it, right? So, if you are doing effective direct mail marketing, you must consider that handling is the key to success.
In this context, it is necessary to find creative ways to increase customer response rates. It is important to have a suitable envelope. Therefore, you need to ensure that the envelopes that you use in marketing your direct mail are of high quality.
The question is, how do you know if you get the right envelope? To make high-quality envelopes, you only need to use the best envelope printing service. You can determine whether the service you are using is high quality if offered by a professional envelope printer.