Google AdWords is an advertising platform that allows advertisers to design advertisements to advertise their websites via Google but only to pay for the advertisements when someone clicks on them.
When you perform a Google search, you'll find a list of results that are located in the middle of the page, a different list to the right, and a highlighted search result on the right side of the screen. The results in the middle are organic, while those to the right, and the ones highlighted over are paid for by Google Adwords.
Top Google ads help to find an affordable and comprehensive business solution by providing a proven pay-per-click online advertising system.
Image Source: Google
What makes it work?
People all over the world are benefiting from Google AdWords because of the many benefits it offers. Some of them are as follows:
Affordable advertising. With traditional marketing, you end up spending a lot of money on something your target audience might not see. In the case of Google AdWords, you only pay when people click on your ad, and when that happens, the response is more targeted than running a general public ad in the hope that someone will be noticed.
Well-run campaigns are treated better by Google. For example, keeping your ad relevant will likely earn you a higher ranking in search results without paying for a specific place.
This not only increases the traffic on your website but also improves the quality of that traffic through Google AdWords. It's much more targeted than shared browsers because those who click on your ad are the percentage of people who are more likely to complete the transaction one way or another.